With better smart phones being available to people, mobile internet usage has gradually surpassed computer usage. As smart phones have become an essential part of our everyday life, people look at their phones for every small to big information. For any website owner, this change has resulted in several impediments.
The basic losses that you might expect for not having a mobile friendly website include:
Non-responsive websites: A heavy website designed to perform on larger platforms like laptops, tablets, etc. can sometimes take several seconds or minutes to open up on mobile. These slow downloading websites are hated by visitors and are a drawback that no business owner desires.
You might miss the 15-second mark: In a research, it was found that a viewer stays for about 15 seconds on a site before abandoning it in case it doesn’t open up. You have only this small-time span to capture someone’s attention or they might just click away. Slow downloading websites means no one will wait for it to open on their mobiles.
The Google trouble: The responsiveness of a website has the ability to reflect in its positioning in the search results of any search engine. The most significant change in this direction is the new mobile-friendly ranking algorithm released by Google. With this new update, the mobile-friendly pages will get a boost in their search result ranking on the search engines. This has been done to improve the mobile responsiveness and enhance the experience of a visitor when they land on a website.
Higher bounce rate: Bounce rate is the share of website viewers that tend to navigate away from the site after viewing only one page. A high bounce rate is characterized as a sign of poorly constructed website. It is indicative of the smoothness and quality that a viewer experiences on opening the first page. Low bounce rates mean more viewership and hence more business.
Visitors can’t use your site: Even if a visitor to your site waits patiently for every download there is no guarantee that he may be able to use the site. A mobile interacts with the same data differently than a desktop. Either it may just cram up all the graphics and text content to one small screen or split it into different corners in an incoherent manner with overlays. A mobile-friendly site displays all the content in a coherent and orderly fashion that enables the user to smoothly touch for the desired effect.
Lower visibility: Being optimized for devices such as mobile makes you more likely to show up in local search results. It increases your visibility and hence increases the chances of generating business online. Mobile users tend to make purchases and bookings through it and hence coming up in searches on this device can boost your clients’ base.
Websrefresh has extensive expertise in developing a mobile-friendly website for your business. Approach us to have a highly responsive and mobile-friendly site!
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