7-Point Checklist to see if Your Website Design is Done Right
In the modern world today, a hotel website is one of the best ways of connecting with millions of customers worldwide. Therefore, your website design must be perfect so that it can capture and retain your visitors’ attention. Here is a 7-point checklist to confirm that your hotel website is done correctly.
Revisit the website design
The look of your website says a lot about your hotel business. If your website has been in existence for years, you should consider revamping. You should consider aspects such as typography, site structure, formatting, sitemaps, and conversion paths.
Search engine friendliness
You need to ensure that your hotel website is search engine friendly. Go through all the pages of your site after every few months to make sure they are set appropriately for the search engines. You should also eliminate any duplicate or poorly written content. You can use Google Webmaster Tools to help you out.
Look for errors
The performance of your website may be negatively affected by unviewable images, problematic scripts, forms, and broken links. There are countless programs that you can use to quickly detect these technical issues and fix them.
You must ensure that your website security is uptodate so that hackers are unable to exploit any loopholes. You can also secure any webpages and files that you do not want the public to view. Some platforms such as Joomla, Drupal, WordPress, and Magento regularly release security details.
You should consider everything to do with your website navigation including captivating icon designs and infinite scrolling. Your website navigation is important because it is the magic that enables users to have access to your website.
The content of your website must be clear for your target audience. The comprehension level of your site will depend largely on its readability. Furthermore, readability is closely connected to the mobile optimization and compatibility of your website. Therefore, you need to confirm that your website is well optimized for all browsers and people using different devices can access it with ease.
Call to action
Call to action is an important part of any hotel website design. Your CTA is what tells visitors to your site what you want them to do. Ensure that your CTA is distinguishable by a button of a different color or size. Furthermore, the CTA button should not be overemphasized as this may have the opposite effect on your readers.
By keeping these checks in mind, you will be confident of having a website that will help you get more bookings. Regularly checking these things may seem boring, but it will bring tangible results for your hotel business.