Yes, in a situation where there is a lockdown, hotels need to keep their social media pages active in order to keep their customers engaged. With many businesses considering having their workers work from home, it is also important that hotels think of that possibility. When there is a lockdown, hotels may experience a slowdown in operations and possible closure. Even when they close down, they need to keep their social channels active.
During the COVID-19 crisis, hotels have to respond appropriately to the situation. Communication is key when it comes to engaging with customers. You don’t want to create the feeling that your hotel doesn’t care about its customers by just remaining silent and hoping all is well. Communication creates a bond with customers. If visitors have canceled their booking, you should continue communicating with them. Email communication alongside social media engagement can help the guests connect with your brand. So what kind of emails can you send to your guests in a time of COVID crisis?