A site audit is important for any hotel business because it is an integral part of creating your SEO plan. An audit does more than just discovering errors because it can help your hotel to become more profitable. They can also help you to discover new revenue opportunities and uncover the most profitable areas of the searches. You will also know how your online presence impacts your profitability both online and offline. Here is a breakdown of how you can carry out your site audit in 30 minutes.
Site Health Audit
A hotel website health audit helps to assess the usability and architecture of your website. It also discovers new key performance indicators (KPIs) that you can use to measure your site’s performance. A site audit will also identify potential gaps in website speed, technical gaps, and content structure.
This is one of the most essential components of a hotel website audit. It helps to identify any susceptibilities to security breaches. With a security audit, you can avoid compromising sensitive or private information of a hotel or its guests.
Content And SEO Audit
This kind of content audit can reveal how your website content is currently performing. It can also detect problems with broken links, meta descriptions, alt tags, and duplicate content. All these problems can confuse the search engines and affect your rankings. This is why you should carry out a content and SEO audit to help you create engaging and unique content that will attract visitors to your hotel website.
Negative SEO Audit
Sometimes competitors take part in SEO tactics that intentionally affect their competition. A negative SEO audit will help to point out and solve these harmful practices on your website.
Social Media Presence Audit
An active social media presence is crucial to your hotel website traffic. A targeted and relevant social media strategy will drive more qualified leads. This can also improve visibility and engagement. A social media audit will analyze the content channels that perform best. Content channels include tools such as video, blogs, inforgraphics, and social media.
Competitor Website Audit
Auditing competitor websites is advantageous for hotel businesses that desire growth. This audit will help hotel owners to discover opportunities and insights that they can implement into their online strategies.
Duplicate Content Audit
Websites containing duplicate content tend to confuse the search engines. This can negatively affect rankings and cause algorithmic penalization. This is a common problem that can easily be corrected by an experienced website auditor.
Site Speed Analysis
Website speed is very important. If your hotel website loads slowly, you will get into lots of trouble. Although the average site load speed is about three seconds, you can optimize your hotel website’s structure and content to make it load faster.
Today, most of the search traffic usually comes from mobile phones. Therefore, it is important to ensure that your hotel website is properly optimized for mobile devices like smartphones and tablets. This will ensure that your content is readable and digestible on all mobile devices and ensure that links are easy to tap.
Doing a site audit for local businesses is not difficult. There are many audit tools that you can use. Alternatively, you can hire a website audit expert to help you out. Regular hotel website audits will keep your business agile and aligned with all Google’s best practices. You can be confident that a website audit will improve the visibility and efficiency of your hotel site.