Your hotel website is up and running, however, you don’t seem to have any bookings coming in. Probably what you need is an audit of the site to see what’s wrong with the design attributes and SEO elements. If you want to ensure you get an authentic website audit, you should look at what the auditing team is trying to bring out and whether there is a comprehensive auditing process using both human experts and the best website auditing tools.
Does the audit contain competitor research?
Unless you compare your site to competitors, you may not know how it’s performing. Let the auditors find out where your website is positioned in the SERPs compared to other hotel websites. The auditing tools should identify which keywords competitors are targeting and how your hotel website ranks on those keywords.
Does the audit conduct keyword research?
In addition to knowing your main keywords, it is important you know which keywords your hotel website currently ranks. A keyword search tool or a rank tracking tool may be helpful, however, when it comes to deciding which keyword your business sells, it requires an effort of a real person. Human skill is important in making decisions.
Does it provide technical audit?
Technical and OnPage SEO audits can be time-consuming and often difficult to work on. A technical audit needs to look at things like Meta descriptions, title tags, duplicate content, wrong redirects, broken links, and other factors engines consider.
Some website issues can be picked up by site auditing tools, however, others need the work of qualified SEO professionals and web designers to identify them. If a hotel website auditing service is only pegged on tools and little, if any, of human website analysis, it may not work to your best interests.
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