Why Keyword Research is Critical For your Online presence?
SEO has now evolved into an amalgamation of tried-and-tested SEO techniques, social media optimization, and content marketing, but it doesn’t mean the basics are no longer important. Keyword research is still very much the life and blood of your SEO campaign online and is critical to your online presence. More than 61% of online users start the buying process with the help of Google – and the first thing they do is enter a keyword in the search bar.
It means keywords have been and continue to be the main bridge connecting you to the heart of your target audience and tells you about their purchasing behaviors, online motivations, wants, needs, and more. Here are some interesting reasons why keyword research is still important to your online visibility.
Your online presence will suffer greatly if you don’t know the money keywords for your business, and that’s what keyword research helps you do. With keyword research, you can discover what your targeted audience search. You can actually discover what terms and words they speak and use to search for specific products or services.
You can no longer afford to ‘stuff’ keywords in your website and make it visible. Those days are long gone. It is essential to optimize your website around your trophy keyword that you can find through keyword research only. You can find phrases that may be related to the overall theme of your site content. You can use those trophy keywords in the page title, image alt text, heading, and naturally throughout the page copy. You may also rely on keyword research to develop effective internal navigation system to establish your authority in business markets and industry niche. Doing all this will put your site in good standing with Google and other search engines.
In offline business, you can see what your competition’s stores are like, what their services are, what their marketing is like, and so on. It works similarly online. What your competitors are doing, you should do it better. You have to know their website inside out and know all their targeted keywords on different pages of their website. Keyword research will help you do just that.
Your keyword research helps you identify your trophy keywords – or the primary keyword that’s usually a combination of a couple of short phrases. The thing is that these keywords will have a high competition and are usually tough to rank organically. To get you started and to get a better bang for the buck, you can use keyword research to identify the best long-tailed keywords, which are relatively more specific terms for your industry, product, or service. If “Ford Mustang” is the primary keyword, “used Ford Mustang convertible” is the long-tailed keyword and is usually easier to rank organically. Google AdWords Keyword Planner is a good way to start your keyword research for these specific terms.
Ranking for your trophy keyword is usually more expensive because the competition is on the higher side, but you can conduct keyword research and find keywords that may not be your audience’s first choices but would later turn out to be useful traffic generators. It is important to improve traffic because it usually translates into faster and better realization of your ROI. You can also rely on your keyword research to find such keywords that would help establish targeted traffic for particular categories on your website.
You need to conduct keyword research to identify how difficult it is to rank for particular keywords in organic search. Google Keyword Planner is a great way to identify your competition, find the most suitable keywords, and see what the suggested cost per click is going to be for an AdWords ad. You may consider going for long tail keywords with low cost per click to get in the race without having to shell out a lot of money. You need to maintain a right balance of higher competition but lower cost per click for all your ads.
Connecting with prospected audience using keywords is still central to online marketing. Even with algorithm changes such as Hummingbird that tailors search results to meet users’ requirements, keyword research continues to be an important key to online presence and success. Working with a professional SEO company may be a good idea because they conduct extensive keyword research and help you improve your online visibility in an effective way.
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