Your hotel’s Instagram layout grid is the feed of visuals that your account shares with the social media platform. This is the visual way that you represent your hotel business, brand, and services or products, whether it is pictures of your hotel, photos of your staff, or motivational quotes. The totality of your visual grid is crucial compared to individual posts because this is where all the essential parts of your profile are found including your message and follow buttons. Here are a few Instagram profile grid layouts that hotels can use.

  1. Squares

This is the best layout for hoteliers who want to keep their profile grid simple. All you need to do is post photos of your property or local destination on each square at a time. Ensure that you stick to the same color combination and filter. An example is as shown below.

  1. Diagonal

Another popular grid layout that is used by many hoteliers is diagonal. This makes your hotel’s Instagram theme appear consistent instantly. With diagonal grid, all you need to do is just select the type of hotel photo you want and then choose a color. You can then drag and drop the photos to rearrange them as shown in the sample below.

  1. Rainbow Feed

The rainbow grid layout is actually pretty cool and will make a perfect choice for your hotel.  With a rainbow feed, the color of your feed will change when you scroll. Rainbow grid layouts need a little more work and some planning compared to other grid layouts. If you manage to pull this off for your hotel, then your account will stand out as it will look just like a rainbow. You can utilize different colors in the photos after every 3, 6, and 9 photos to achieve the best effect.

  1. Tiles

With this Instagram grid layout, hoteliers can use every square as a tile. The best way of using this layout is by sharing a photo of your hotel or property, then a quote, another photo, then another quote. This is a simple way for those who want a consistent Instagram feed. It is very easy to create and your followers will also know what your hotel brand will post next. For instance, if you posted a photo, they will expect a great quote afterward. Keep in mind that you do not have to stick with quotes, you should be creative. You can also share an icon, a drawing, a title of your new blog post, or even an emoji.

  1. Row-by-Row

Row-by row is also a creative Instagram layout idea. This is very beautiful because it will make your hotel’s grid layout look as though one is reading a magazine or a book. Naturally, the human eye goes from left to right when reading. Hoteliers need to get creative and tell their story, for example, you can use one row to tell one story. For instance, hoteliers can use one line to write about their hotel, the local destination, name of the destination, and travel tips.

  1. Borders

This is also one of the beautiful looking grid layout ideas that stands out. There are so many ways that you can experiment with borders to give your hotel’s Instagram grid layout a unique and engaging look. For instance, you can use white borders, circles, or even black borders. Just go with a look that will be unique and make your hotel brand stand out.

For hoteliers, planning your Instagram’s grid layout will force you to think about marketing and branding first and this crucial for social media marketing. Instead of just posting jumbled pictures of your hotel just to be active on Instagram, you should be methodical with your hotel content posting. This will enable hoteliers to make better sense and flow of the story they are trying to showcase to their target audiences. For an effective grid layout, you need to plan ahead so that you can streamline the posting process to become more effective. Try out some of these Instagram grid layout to redesign your hotel’s Instagram page.







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