Today, over 3 billion people own smartphones and are using them as their only computer. As a result, mobile traffic has been increasing every year and is poised to exceed desktop traffic. A smartphone is more versatile and offers more value to end-users when compared to desktop computers. Therefore, if your hotel website is not mobile optimized then you are really missing out. However, if you have a mobile website, there are a few things that you need to remove if you want to get more bookings. Read on to get more information on four things to eliminate.
With a mobile hotel website, you want users to easily and quickly access your content. To achieve this, you must ensure your visitors are not being assaulted by so many elements at the same time. This is true, especially of the elements load at varying speeds and cause the page to jump around on the mobile devices.
One example of a distraction you should eliminate from your hotel website is the sidebar that many websites have. In a mobile-friendly website, the side bar is usually relegated to the bottom part of the page. When your site is being displayed on a smaller screen, you can use media queries and eliminate elements like the sidebar.
Visitors using mobile devices tend to be more finicky compared to those using desktops or laptops. Mobile users are always trying to find whatever they need quickly while on the go. If not done correctly, pop-ups can be a major mistake on smartphones and they may cost your property lots of new bookings.
On desktops, there is a clear sign for closing windows that appear or pop up, however, this is never the case when it comes to mobile devices. In an official announcement, Google said that these mobile ads or “interstitials” will be penalized if they interfere with the user experience. Things necessitated by law such as age validation pop-ups will not affect your rank, however, annoying interruptions seeking to sell products or services and grab an email will affect your hotel website’s SEO. Therefore, hoteliers must avoid covering their main content on mobile websites when users are on a webpage.
Eliminate Auto-play Music and Videos
Your mobile hotel website is a place to promote your property, showcase your work, and allow guests to get in touch with you. However, it is not a concert hall or a movie theater. Although, having audio clips and videos on your website is great, if they start playing automatically on mobile devices then you may startle your visitors.
As a result, your visitors may frantically look for the volume control on their mobile devices or they will close your hotel website and this a faster, easier, and safer option. Now, instead of welcoming mobile visitors to your website, you end up scaring them to death. As a result, there are very low chances that they will come back to your hotel website after this unpleasant experience.
Remove Small Icons
When checking out your mobile hotel version, users utilize their index finger or thumb. If your hotel website has small icons, then you should eliminate them and replace them with conventional mobile icons. You must ensure that your website is completely navigable using one thumb and does not need pinching to use. If users have to pinch to zoom, then it means that your content is too small or it is not perfectly optimized for the mobile device. Every hotelier must ensure that users are able to navigate through their website using their phone hand without the need a second hand.
The menu navigation and buttons must be big enough because most guests visiting your mobile hotel website will be using touchscreen devices. With small icons, your users may end up getting misplaced clicks that may affect their user experience and they may even leave your website out of frustrations. By eliminating small icons and replacing them with bigger ones, the targets on your screen will be easily selectable and will avoid most accidental taps from your user experience.
Mobile devices are now the most preferred way of making hotel reservations online. Therefore, for hoteliers, ignoring mobile optimizations is a bad idea with regards to SEO and it can also cause your website to lose countless online bookings. This is why you need to eliminate the above mentioned five things to enhance your mobile hotel website and make your site look best on all mobile devices.