Most hotel guests tend to visit different hotel websites before their actual trip. This is why every hotel should have a blog on their website because of the immense benefits that it gives. A blog will give voice to your brand and boost the ranking of your property in the online searches. Here are the top five reasons why every hotel should have a blog.
Many hotels tend to send follow-up emails that lack anything valuable for the reader. As a result, many potential guests may end up ignoring your emails or marking them as spam. You should focus on emails that are valuable so that your customers can read them and will be willing to share them or make reservations at your hotel. Build a relationship with your subscribers and then offer them something helpful instead of being spammy.
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