Most hotel guests tend to visit different hotel websites before their actual trip. This is why every hotel should have a blog on their website because of the immense benefits that it gives. A blog will give voice to your brand and boost the ranking of your property in the online searches. Here are the top five reasons why every hotel should have a blog.
Many hotels tend to send follow-up emails that lack anything valuable for the reader. As a result, many potential guests may end up ignoring your emails or marking them as spam. You should focus on emails that are valuable so that your customers can read them and will be willing to share them or make reservations at your hotel. Build a relationship with your subscribers and then offer them something helpful instead of being spammy.
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Search Engine optimization (SEO) is a technical process that involves multiple skills (content marketing, digital marketing, web analysis, marketing strategy etc) and steps that enables your website to show up in the search results whenever a prospective client looks for you.
Example, first thing one does in order to decide the hotel stay is to look up for it in the search engine. He would type in the what he is looking for, may be location or a specific service. Example, “luxury resort in Phoenix”. Google will search for luxury resorts in Phoenix area and show these up. Hotels showing up on the first page of Google search receive 92% of total search traffic.
So, all you need is your website to show in top search engine results so that your potential customers can see you. At Websrefresh, we help your hotel website get strong online presence and domain authority so that your hotel brand shows up in organic search results.