Unless you compare your site to competitors, you may not know how it’s performing. Let the auditors find out where your website is positioned in the SERPs compared to other hotel websites. The auditing tools should identify which keywords competitors are targeting and how your hotel website ranks on those keywords.
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Search Engine optimization (SEO) is a technical process that involves multiple skills (content marketing, digital marketing, web analysis, marketing strategy etc) and steps that enables your website to show up in the search results whenever a prospective client looks for you.
Example, first thing one does in order to decide the hotel stay is to look up for it in the search engine. He would type in the what he is looking for, may be location or a specific service. Example, “luxury resort in Phoenix”. Google will search for luxury resorts in Phoenix area and show these up. Hotels showing up on the first page of Google search receive 92% of total search traffic.
So, all you need is your website to show in top search engine results so that your potential customers can see you. At Websrefresh, we help your hotel website get strong online presence and domain authority so that your hotel brand shows up in organic search results.