As things get back to normal around the world, hotels should also prepare for normalcy and more guests. To boost your bookings, you need to invest in the right marketing plan that is effective and affordable. Your marketing plan should focus more on owned media such as your hotel website, social media channels, enewsletters, and blogs to boost brand awareness. The cost estimate for a hotel marketing hotel plan under $300 should be as follows:
- SEO and content tools: $50
- Content writing services: $80
- Video creation: $50
- Newsletters: $20
- Content promotion: $50
- Social Media Marketing:$50
SEO and Content Marketing
Your hotel website is an extension of the hospitality of your hotel and it should be user-friendly, helpful, welcoming, and informative. Your marketing plan should ensure that your hotel has the right content that is appealing to your audience and your site ranks higher on the search engines. Guests need to picture where they will be staying and this means adding many professionally-take photos and virtual tours on your website. Your website should mirror the exact experience that guests will have at the hotel and this must be a pleasant one.
Affordable hotel marketing plan under $300 should consist of helpful videos that help to solve issues for your potential customers. The videos can address the common questions that customers ask regarding your hotel. This can also include virtual tours of your hotel so that customers can take a virtual walk through the property and picture themselves staying in your space. These videos can be published on a page on your website or even your social media pages.
Hotel Social Media Presence
A good marketing plan must incorporate social media marketing. This should highlight your hotel location, amenities, and staff. You can also share local areas of interests, showcase the best restaurants; promote nightlife and events to make your visitors feel like locals. With the best social media marketing service, your hotel social media pages will be a resource for both locals and guests.
Email marketing is an important part of every marketing plan for hotels. Through this service, hotels are able to follow up on their target audience and can continue providing potential and existing clients with the answers they are looking for. The marketers will also monitor your email marketing campaigns to determine their effectiveness by keeping an eye on KPIs like
- Subscribe and unsubscribe rates
- Conversion rates
- Bounce rates
- Clickthrough rates
Strategic Hotel Display Ads And PPC
To guarantee success, hotel PPC ads must be targeted towards the ideal audience and be designed effectively. In addition, they should also communicate relevant messages and at the right time. PPC gives hoteliers a sophisticated way of controlling who they target and how they target them and this is why they should be part of your affordable marketing plan.
A good hotel marketing plan in the post-COVID period should entail all of the above marketing strategies. Hoteliers can easily find affordable marketing companies through a quick online search on the internet. The best companies will customize your marketing plan to suit the goals of your hotel business. Websrefresh provides innovative and personalized marketing plans under $300 to help hotels boost their bookings and your bottom line.