Your homepage is the most important part of your hotel website. This is the place most visitors are likely to land on your site and it acts as the virtual front door to your hotel business. Therefore, you need to put your best foot forward and create a great and lasting first impression. This is because visitors only take 5 seconds to determine whether they want to continue browsing your website or opt out. Here is a homepage flow that will guarantee more conversions and direct bookings.
Begin Your Homepage with a Bold Image, Logo, and Title
The top of your hotel’s homepage is like a book cover. Therefore, you should choose a photo or image that represents your business and have this cover the whole width of the page. You can also include portrait or multiple images and add text or another image on the side to avoid any empty spaces.
You should include your logo at the top of your homepage and the most important tabs on the navigation bar. Ensure that you pare them down so that they are visible on one line. The objective of the navigation bar on your hotel’s homepage is to guide your visitors. The more options you offer, the harder it will be for the visitors to know where they should go. Be sure that you put only the most important options for instance, dining options, attraction sites, amenities, and hotel rooms. Finally, you should add text over the image coupled with a quick phrase that summarizes your hotel’s key offerings or an email sign-up link.
Highlight the Main Services, Products, or the Point Of Interest of Your Hotel Website
The next part of your homepage is similar to the tagline of a book. This is the space to highlight the main strengths of your hotel and let the guest know what you are offering. Showcase the options that your hotel offers guests on this space. When guests get to this part of your homepage, should know what your hotel does or offers and where they should go next.
Entice Visitors to Take Action
This is like the back cover of a book. This is the space where you reel the visitors in-whether it making a call to your hotel, making reservations, or browsing your hotel packages. Remember to keep things simple and precise. This section is usually the teaser into the real story. Be sure to save details for the page that you are directing your guests to. Provide your guests with a direct action, for example, book now.
Provide a Summary of Other Important Content on your Hotel Website
This is the final level of your homepage and it should offer greater detail, for example, contact information, prices, or customer testimonials. This summary falls above the footer, just like a table of contents in a book.
If you have multiple main products or services, you can break up this section into columns to give a more dynamic look. If you upload several images, ensure they are of the same size. This also applies for text and any other elements. Use this bottom section to provide more details about your hotel and provide links to all the crucial content you want your guests to see.
The goal of the website is go get more visitors to spend time reading about your hotel or your services, engage with your content and make a reservation. You can determine whether your homepage or website is succeeding in bringing in more direct booking by tracking the bounce rate using Google Analytics.
Hoteliers must ensure their homepage flows well and users can quickly find whatever they are looking for so that they do not lose patience and move to your competitor’s websites. People make this decision within seconds, and this is why you need a well-structured and designed website that will help to draw them in and make a direct booking.