Instagram boasts more than 800 million users, and research shows it offers 58 times more engagement than Facebook, and 120 times more than Twitter. That’s why Instagram is such a powerful visual platform. It gives you endless chances to showcase your hotel and impress thousands of potential guests, making your company Instagram account the ultimate social media marketing platform. By combining the elements of sharing and images, the platform is hugely popular with both those who travel and those who want to travel. The following are some ways you can use Instagram to get more bookings, expand your brand’s reach, give your followers a sense of brand loyalty, and deliver constant repeat business.
Include Instagram Users in Your Purchasing Funnel
Include your hotel Instagram in your marketing funnel along with your other strategies so that it works to deliver constant bookings. Showcase a specific aspect of your hotel, like a beautiful picture of a VIP suite, and invite users to go to a targeted landing page for it. This technique relates equally to special offers, which should also have links to landing pages. Instead of a generic photo associated with any offer, use a bunch of roses on a bed to promote a Valentine’s Day special or a lush meadow for summertime packages.
Post Instagram Ads to Reach a Wider Audience
On Instagram you can create photo, video or carousel ads. Take advantage of these visual features with a few striking pictures of your hotel, or maybe a video, no more than 30 seconds long, of the hotel and its environment. You can optimize the effect of your ad by getting people to click through to an offer like “Save up to 50% — book between April 20, 2021 and December 15, 2021.”
Increase Client Engagement through Photo Contests
Photo contests give you loads of visual material for future use. They also spark conversations between you and your followers, and act as great forms of social evidence. Think about it – while searching online for a hotel, what would you find more interesting — a report on how people enjoyed their stays and a list of facilities or a collection of dazzling selfies of guests enjoying a hotel tour, swimming in the pool, and dining in the restaurant?
When holding a photo contest, give it a theme that will inspire followers to participate. Are the holidays coming? Ask guests to stand next to your decorations and take selfies. Your hotel Instagram will be awash with festive images in no time!
These are just a few of the many ways the power of Instagram can help you increase your bookings, extend your brand’s reach, and deliver continuous repeat business.