Nowadays, a large share of a hotel’s bookings and earnings rely on its website’s ability to appeal to potential guests. Thus, maximizing your web presence through the planned site-development techniques of the design firm Websrefresh can dramatically increase your bookings and calls from visitors, which in turn will improve your bottom line.

The steps that Websrefresh will take to develop a highly attractive and engaging website for you are as follows:

Requirements Collection and Discussion

Requirements collection is a crucial part of site development. Without understanding your specific requirements, such as scope and deadlines, your website project will be delayed and in turn, your bookings and revenue will be negatively affected.

Website Planning and Information Architecture

This stage is critical, especially for large hotel websites, because it ensures that your site meets both your user’s needs and those of your business.

Wireframing and Client Approval

Wireframing is the process of laying out hotel site content and functionality on a page that considers the needs and journeys of users, thus making it easier to navigate your site and increasing your chances of getting more bookings and in turn more revenue.

First Draft Designing and Approval

In this stage, a basic working page is created so you can get a feel for how the site will function for people looking to check out your hotel and hopefully contact you to book a reservation.

Implementation of Feedback and Coding

When feedback is given on the coding used to develop your site, recent code changes are inspected and discussed by developers. In this way, problems with the code are discovered and the quality of the code is ensured so that your site will function properly and your chances of more bookings will increase.

Testing and Quality Analysis

In this phase, your website is tested for potential bugs before it is made live and accessible to the public. This process ensures that your site is free of problems with functionality before people begin to access it, check out your hotel’s features, and book reservations.

On-page Optimization

During this stage, measures are taken directly within your website to improve its position in the search rankings of Google and other search engines. Optimizing your site to rank higher earns you more traffic in search engines, and thus more visitors and potential bookings.


After your site is designed and built and steps are taken to ensure that it will be visited by as many potential customers as possible, it’s launched so that you can start creating excitement in your target audience, get more bookings, and thus build your current and future clientele.

To start maximizing the potential of your hotel business through a skillfully planned and developed website and through the latest approaches to social media marketing, go to today.

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