COVID-19 pandemic has had a huge impact on the hospitality industry and many hotels have been affected. However, this is not the time for hotels to stop marketing their products and services because the pandemic will end and business operations will resume. When this happens, you should be confident that your hotel is top of mind for most customers looking for accommodation facilities. Here are a few things that you should do when marketing your hotel in the last few months of 2020.
Focus on Local Marketing
Local marketing is important in 2020 because it will help your hotel to grow better. By focusing on local advertising, you will reach new audiences, boost your online traffic and search engine rankings. In addition, it will help in establishing your hotel in the local community. Local advertising during COVID times needs a strategic approach to ensure that customers’ experiences are top of mind in every hotel facility. Invest in local marketing today to increase your bookings and bring new clients to your doors.
Optimize Your Hotel Google My Business Listing
If you have not done so already, you need to create and claim your Google My Business listing for your hotel. During this pandemic time, you cannot afford to miss the great opportunities that Google is giving your hotel for free. Ensure that your listing is complete, accurate, and up-to-date for you to reap these benefits. Your Google listing should provide clear information for your target audience so that they can know about your hotel, what you are selling, and unique propositions, and many more.
Take an Omnichannel Marketing Approach
Hoteliers need to take an omnichannel approach to their marketing during the pandemic. This is a customer-centric approach to marketing that helps to position your hotel locations in front of your customers across channels, networks, and devices. How and where a customer finds your hotel, the interaction is fully optimized to assist them take the next steps and continue along their path to booking with you.
Social Media Marketing
Social media is today one of the main ways that people can learn about your local hotel business. Hoteliers need to focus on organic social media marketing, paid social media marketing, and influencer marketing to help promote their brand to new and existing customers. You should find a balance between all these three to help you build followers on social media and reach more audience. With influencer marketing and social media ads, you can get instant results, but you should be ready to spend money on it.
As business operations resume in different areas, hoteliers need to market their businesses more because people will soon be traveling and demand for accommodations will increase. This will ensure that your hotel brand remains top of mind of your customers and this will have an impact on your bookings and bottom line. Ensure that you get a local audit to see how your business is doing today and the new opportunities that you can leverage to position all your locations for long-term success.