Social Media Optimization

Did you know 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family? Also, 95% of online adults between 18-34 years are most likely to follow a brand via social networking site. The challenge is how to make them talk about your hotel brand to boost sales?

Websrefresh, a niche hotel webservices company, will help you optimise your hotel brand presence on social media to create a strong connect and ultimately boost your digital sales. Our SMO solutions will integrate all the important social channels – YouTube, Facebook, Instagram, Google business, travel sites and online travel review sites like Tripadvisor and steer the traffic to your website and/or booking portal.

What we bring to the table?

  • Create and implement customized social media strategy for each channel
  • Social media marketing and optimization for your brand and business
  • Create and manage our social media business profiles and pages
  • Strong brand identity on social media channels
  • Social media influencer program/campaigns
  • Run short-term and long-term social media campaigns
  • Manage Social advertisements
  • Action analytics
  • Run Crisis management

Why should you hire Websrefresh
for your SMO services?

The Online Travel Market is estimated to earn $1,091 billion by 2022, and register a CAGR of 11.1% during the forecast period 2016-2022 (Alliedmarketresearch). Major percentage of this population that books online is already there active on main social media channels. For example, there are 2.7 billion Facebook active monthly users worldwide and 116 million Instagram users only in USA.

Websrefresh is a niche hotel digital marketing company with 15+ years of experience and consumer research and knows what really works for your hotel business and what makes your clients delighted.

We will implement high impact social media optimization program to enhance your online brand identity, maximize your brand reach and communicate with your target customers. Finally, greater online sales.

What we bring to the table:

  • Optimum utilization of social channels
  • Stronger brand visibility
  • Guaranteed results
  • Growth in ROI with increased digital booking
  • Closer and stronger emotional connect with customers
  • Unique brand communication strategies
  • Superior social media content and stories
  • Create viral content to get your clients talk about you.
  • Keep your brand buzz on social media
  • High user engagement through weekly and monthly giveaways, exclusive offers, and contests


What is social media optimization?

Social media optimization (SMO) means using the online social media channels to generate awareness about a brand or individual to further increase the web traffic and sales. This social media is a mix of social networking sites, like Facebook, Twitter, Instagram, social bookmarking sites, RSS feeds, Video sharing sites and blogging sites as well. Companies SMO experts use various tools and techniques to share interesting and important content to encourage users interact with the brand and then further talk to others in their network about the brand. This is called viral effect.

How will SMO help in my hotel business?

We will generate and share hotel specific content in the social media channels, hotel aggregator sites, OTA and travel review sites on regular basis in order to create awareness, buzz about your brand so that when people have to book a hotel as your specifications, will already have you on their mind. This will increase the chances of people booking your hotel.

What specific sites you work on for the hotel and travel business?

We work with all the top 100 hotel related sites worlswide which include OTA (online travel agents and bookings) such as Expedia, Hotel booking aggregators like Trivago and review sites like Tripadvisor. We optimise your brands on these along with the main social media sites like Facebook and Insta. We will include influencers on various social media to talk about your hotel.

Why should I hire Websrefresh rather than an in-house team?

When you hire Websrefresh, you hire 15 years of experience and the whole team of experts who will guide and execute your project without you getting worried about it. Also save from the fixed outlay of money. So, it is wiser to outsource your SMO than to hire in house.

Our Testimonials


Are you ready to take your hotel brand website to the top? FIll the form and we will get back to you with FREE website and SEO analysis and a proposal.

Search Engine optimization (SEO) is a technical process that involves multiple skills (content marketing, digital marketing, web analysis, marketing strategy etc) and steps that enables your website to show up in the search results whenever a prospective client looks for you.

Example, first thing one does in order to decide the hotel stay is to look up for it in the search engine. He would type in the what he is looking for, may be location or a specific service. Example, “luxury resort in Phoenix”. Google will search for luxury resorts in Phoenix area and show these up. Hotels showing up on the first page of Google search receive 92% of total search traffic.

So, all you need is your website to show in top search engine results so that your potential customers can see you. At Websrefresh, we help your hotel website get strong online presence and domain authority so that your hotel brand shows up in organic search results.


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