How Important Are Footers, Really?
These are important features because the footer choice is very visible. Lots of visitors see it. A study looked at 25 million visits to a website and found that visitors are moving thousands of pixels. It does not matter long the information on the site is.
How to design the footer of a website? Here are some ideas you can use to improve the conversion rate of your hotel website, starting with the most common content and devices. Scroll through the list to see our own guidelines and best practices for what to include in a footer design.
If your footer had just one single element, this might be it. The copyright symbol and the year. It’s a weak but easy protection against website plagiarism.
This is the most common link found in footers which connects to the HTML version of the sitemap. These links are rarely clicked by visitors, but like the XML sitemap, they may help search engines find things which in turn help your hotel website ranking and bringing you more potential customers.
This is the second most common element in the footer design. It is usually linked to a page that explains what information the website collects, how it is stored and how it could be used. For most websites, it is more about tracking (and remarketing Analytics), presentations, forms and records by email.
For websites in highly regulated industries, you may want to put the text in the footer.
If legal text is imperative, in addition to your footer, make sure you have maximum coverage. You have the small print on each page and this creates a trust bond between you and your customers which will make them a continuous visitor in future.
Visitors are hoping to find contact information at the top right of the header. It is a standard of web design. It is also normal to find a “contact” link in the bottom right (or center) of the footer.
This should be linking the contact page with a contact form, not an email link. There are many reasons to use a contact form instead of an email link. The form of presentation is easy to follow as the ultimate goal in Analytics. The visitor might not be on a computer they use for email.
So get this email link off your footer! Actually, I do not recommend putting an email link anywhere on your site.
6. Address and Link to Map / Directions
Location information is something that visitors expect to find at the foot of the page. It is also a way to tell Google where you are, which is important for hotel businesses with local customers. The links to the map is a convenient way to help visitors find you.
When programmed correctly, link map becomes a large finger size button for mobile visitors, displaying the map application on your phone or tablet.
7. Phone and Fax numbers
Like the address, phone number with a local area code is an indication to Google that you are a local business. And like the map button, a phone number must automatically alternate to a button that is clicked when viewed on a mobile device. Press to dial! With this in your footer it becomes easy for customers and visitors to contact you.
8. Social Icons
We love social media visitors. But we do not like it when our visitors leave and go to social media platform like Facebook, Twitter or YouTube. If they do ... they will not come back. That’s why our designers have almost never put social media icons in website headers.
The footer is the best place to add icons that collect visitors on social networks. When we analyzed the top 50 marketing sites, we found that 72% included social networking icons in the footer.
9. Social Media Widgets
Some footers go beyond the icon and the actual use of a social media widget. They show the latest message to a social media network, integrated right in the footer.
This only makes sense if you are active in this network and have strong editorial standards on what you share.
On other thought, you can also have latest blogposts, events and even an inquiry or feedback form in the footer.